Email marketing strategy is your approach to sending emails that helps you achieve your end goal for your business. Common goals include growing your community, increasing community engagement and making more sales.
While your strategy will be different based on your goal, all great email marketing strategies are:
→ Consistent—Email your list on a regular basis to stay top of mind with your subscribers and increase your brand awareness
→ Engaging—Don't only send an email every time you want to ask your subscribers to buy something; make sure to send content that's entertaining, inspirational and/or educational, too!
→ Intentional—Make sure there's a clear point to every email you send that helps you get closer to your end goal
→ Beautiful—While you should never judge a book by its cover, your subscribers definitely judge brands by their email designs. Well-designed emails help your readers connect with your message—and take action!—to learn more, buy now or whatever your CTA may be.