Are you getting started in your entrepreneurial journey? Are you itching to get that all-important email list growing? If lacking a website has been your greatest holdup—you're in the right spot!
In this course, you'll learn how to build an email list without a website using Flodesk. YouTube educator and Squarespace Web Designer, LaShonda Brown gives us the rundown. If you prefer learning via reading, we’ve got all the high-level points mentioned below. It may be helpful to refer to the video to see LaShonda’s screen and where she is clicking to make all the magic happen.
Here’s LaShonda’s teachings on how to build an email list without a website:
The power lies in leveraging the full page form from Flodesk.
-Login to your Flodesk account
-Then click on ‘Forms’ beside ‘Emails’ at the top
-Then click on ‘New Form’
-Then either scroll down to select ‘Full Page’ OR click on ‘Full Page’ on the left-hand side
-Then hover over the thumbnail and click on ‘Customize It’
I highly recommend choosing a segment here. When subscribers opt-in to this form, they will automatically be added to the segments you choose or create below. The power of list building is segmentation. It makes your audience feel like you’re speaking directly to them. To choose a segment, click on the drop-down arrow, and select it from your list. Otherwise, you can start typing to create a new one. Don’t forget to hit ‘Save.’
As Flodesk grows in popularity, it will become essential to customize your emails and forms to fit your branding. To customize the text, just click on the text. When you do, it will open a customization panel on the right-hand side that allows you to customize: font, size, color, alignment, and spacing.
In the same way, you can customize the call to action button to help draw your audience to it. You can also customize the message that appears when people submit the form, so you can select from these options or create a custom success message. If you’d like, under the ‘Fields’ tab, you can choose to turn on the last name field to capture this information as well. You have the power!
You can click on the left-hand side over the grey area to add an image. Your brand colors are also accessible under the ‘Button’ tab towards the bottom of the color palette if you have uploaded them into your settings. Click on ‘Next’ in the upper right-hand corner to finish the process.
“Should we enable double opt-in?”
-No, is the default recommendation for conversion
-If Yes is selected, subscribers will receive an email confirmation to validate their subscription before being added to your list
“When subscribers opt-in to this form”
-The default is ‘Notify me’ which will send an email notification every single time someone fills out your form
-If you do not want to receive that notification, click on “Do not notify me”
“After this form is submitted”
-“Display success message” is the default
-You can click on ‘Redirect to a URL,’ which you can use to create a thank you page somewhere else or link to a DropBox or Google Drive link. Handy, if you want to deliver something to your audience by redirecting traffic there.
When done, click on ‘Continue’ to get access to your Flodesk form link. If we hover over our form, we’ll see ‘Share page link,’ which is the form you can put in an Instagram bio, Facebook, Twitter, whatever platform you are using to drive traffic directly to your full page form. At this point, you can copy the link and paste it into a new browser to see what it looks like when you share this link.
If you go to share on Facebook with a status update, the default thumbnail will look like Flodesk. So, it’s important when you use this link to hit the little ‘X’ and add in your image to drive traffic to your page. Use the same image as before to link to your landing page if you’d like.
You can also utilize a site like bitly to shorten your link, and if you log in to bitly, you can customize it. If you really want to get into the weeds, you can buy a domain through a site like GoDaddy and redirect to your Flodesk landing page. You can also link a Linktree button to it. This is a great thing to do for a webinar or delivering a freebie to eliminate the number of clicks that someone has to go through to get access to your content.
There are many options available for you to drive traffic to your full page form as you wait to build your website. Of course, there are other types of forms available on Flodesk for you to use once your website is ready, but until then, feel free to leverage the full page form so that you can start growing your list today!
Easy enough—that is how to build an email list without a website!
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