You're sending out emails to your subscribers on a regular basis. Now, you're at a point where it's time to optimize what you have for your ideal clients. Specifically, how do you increase your email open rates?
Amanda Shuman, award-winning designer and founder of Carrylove Designs, teaches you a few key points to entice your readers to open your emails more often.
Here's Amanda on how to increase email open rates:
The first thing that we have to cover in how to increase email open rates are those dang subject lines. They are literally a make it or break it to your email. We want to make those subject lines super juicy so that readers are enticed to open your emails, but the last thing we want to do is the old bait and switch. So, if I had the subject line, 'must-read: exactly how I grew my email list.' Then the subscriber opens the email, and it has nothing to do with that. That is a bait and switch, and that is the number one way to get a subscriber to lose trust in you and your emails.
Now you want to make your subject line accurate, but you also want to test out subject lines. So, short subject lines, long subject lines, personalizing it with their name, not personalizing it, emojis, no emojis, CAPS, no caps, there's a lot of different ways that you can do subject lines. What works for your email list is going to be different from audience to audience. I know for my own, they like it whenever I use emojis, and there's a verb involved like an action word. That's a great place to start.
Then the other thing that we have to cover is that preview line. Whenever somebody goes to Gmail, you have that subject line, and then they show a little preview line of the email. You want to make sure that that line is also super juicy, and it correlates to whatever the subject line is. That way, they are even more enticed to open your emails.
Now that you've had subscribers open your email, what should be within that email so that they continue opening them? You want to keep your emails highly engaging. One of the best ways to do that is to use the layouts that are already within Flodesk. The last thing that somebody wants to do whenever they open up the email is to read long paragraphs of text. So, using those layouts helps you keep it visually appealing and break up sections of text so that the reader can easily skim through and digest the content quickly.
And then lastly, you want to make sure that you have calls to action within your email. Most of the time, you want to keep your calls to action the same throughout the email. So, promoting one blog post or one YouTube video. The only exception to that would be like a roundup email, where you're rounding up all your best content.
When do you email your subscribers? The best day and time to email your subscribers will be different from audience to audience, and it's going to vary greatly. The number one thing that's true across everybody is that consistency is key. Now, if you have decided to email your list every Tuesday, you better show up in their email inbox every Tuesday so that they know when to expect your emails, and they're waiting for that juicy content you're going to provide.
Now, you also want to segment your list. For example, if you're a photographer and have wedding clients, families, newborns, make sure you're segmenting your list. If you're sending out newborn details, it's only going to families with newborns and not people who don't have kids. So, segmenting your list so that you're providing a lot of value to those subscribers is another excellent way to get people to increase email open rates.
And then lastly, breaking up different types of content. You may have a weekly email that you send out every single week. Then you might have monthly content, like a monthly roundup of your best content that you're sending out once a month. Then lastly, you're going to be having launches, or if you're promoting something new that's more sales-based, but it's not being sent to your subscribers every day or every week. This content only happens whenever you're launching or in the middle of a launch.
That's my how to increase email rates. Hopefully, all of these tips help you to get more of your subscribers to open up your emails.
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