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Flodesk University Instructor


Jess Ekstrom is the founder and CEO of Headbands of Hope, a company that donates headbands to kids with illnesses with every headband sold. After starting her company, she wanted to use her ups and her downs to help other women become valued as experts in their industry. In 2020, she started Bright Pages: a guided online journal for doers and creators. Jess is also the bestselling author of Chasing the Bright Side and creator of online courses + communities for women to become paid keynote speakers and get book deals. Jess lives and travels full-time in her Airstream with her husband, Jake, and their 70-lb dog, Ollie.

Profile at a glance

  • β†’ Years in business: 9
  • β†’ Personality type: Enneagram 3! But I'm working on toning down my competitive spirit πŸ˜…
  • β†’ Always up for: hiking with dogs, good food and any sort of reality dating show
  • β†’ Best email advice: Imagine someone only has 30 seconds to read what you're about to say. That's the email you should write!
  • β†’ Ask her about: writing; storytelling; pulling the meaning out of life's ordinary moments and turning it into content; crafting one-liners that make you think for email and social media

Why Jess loves Flodesk

"One of my weaknesses in my business is design. With Flodesk, it looks like I have a team of designers working behind the scenes to make my emails and landing pages beautiful...but it's just me using their templates!"
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