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Circle Headshots 1080x1080 Sobrina

Flodesk University Instructor


As the Head of Marketing at Flodesk, Sobrina helps people discover and love Flodesk. An entrepreneur at heart, she's the founder of Quiet Like Horses, a content strategy business; the creator of BlogBetter, an online course helping entrepreneurs write better content—fast; and a co-founder of Made by Salt and Light, a brand for best friends and an Amazon FBA business.

Profile at a glance

  • Years in business: 10
  • Personality type: Enneagram 3; an introverted extrovert
  • Always up for: random stories (the weirder, the better!); going for boba; watching movies
  • Best email advice: Always stay positive, except when it comes to your subject lines. Adding a negative twist (like "what NOT to do" or "The biggest mistake even pro designers make") adds an element of FOMO people can't resist.
  • Ask her about: content marketing; brand voice; storytelling

Why Sobrina loves Flodesk

"With its beautiful and simple templates, Flodesk takes my email copy to the next level—without having to hire a designer—so that my message resonates with readers like never before."
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