What goes into the creation of your favorite newsletters? They’re probably well organized, easy on the eyes, and maybe it speaks to you on a level that genuinely connects with you. Otherwise, you would unsubscribe or not bother reading it.
Christine Hansen is going to walk us through how to write a newsletter that will help you grow your business. She’s the CEO of Christine Means Business where she helps others build and scale flourishing online businesses.
Here’s Christine on how to write a newsletter:
If you’re incredibly lazy like me, have no worries, I’m here to help you set up and streamline everything most beautifully and holistically. The first important thing in my how to write a newsletter, roundup, whatever you want to call it, is to be consistent.
TIP #1: BE CONSISTENT
It makes a massive difference for your users or future clients when they can see that they can rely on you. The frequency of that consistency is entirely up to you. It depends on how much time you have or how much ease you have creating them because obviously, you need to write about something. There’s no right or wrong answer to this, but it could be once a week, bi-weekly (my favorite), or it could be once a month. It depends on you and your creative process. Decide on what you want to do. You can speed it up or slow it down later, but try it on for size and commit to it for a long time. Ideally, forever.
TIP #2: KNOW YOUR GOAL
Once you’ve decided that you’re going to publish it, you need to have your goal in mind first. A newsletter is not just to tell people about your news. It’s literally about making them do something so that they want to work with you because you are a business owner. In the end, it is your job to help people have a better life or have a better business through getting your wisdom, which is what you provide with the programs, the products, or your one-on-one services. Decide what you want them to do, and then write an email accordingly.
Now the way to do that, you decide on your call to action, ‘clicking a link,’ ‘replying,’ ‘head to a blog post,’ ‘listen to a podcast,’ whatever it is that you think you will help them and ultimately lead them closer to working with you.
Start the email by introducing your audience to a problem that they probably didn’t even know they had. We, as professionals, are excellent at seeing our clients’ blind spots. Things that they weren’t aware of, and your newsletters, ideally, help them discover those blind spots. The first thing you do is make them aware of them. The second thing you do is emphasize how those things are making their lives worse or how it’s impacting them. It could be their business, their health, their kids’ health. It depends on the solution that you provide. The third thing is to give them an actionable tip on how to make it better. Give them a quick win and a quick solution. Something that they can apply right away.
That is what a good newsletter looks like, and, ideally, there’s nothing else there that’s distracting them. You only want them to do one single thing-clicking a button, your call to action. The other thing that I want you to keep in mind is that people are bombarded with emails all the time.
TIP #3: CREATE BEAUTIFUL EMAILS
Flodesk has the remarkable ability to create these aesthetic things so that people will actually look at them. Make sure you take advantage of that. Utilize the spacer function to have lots of white space. Make sure your text is big enough. Create nicely structured paragraphs. Test the text with bullet points. Add in a tasteful usage of emojis for flavor. Emphasize their blind spot, the problem, solution, and that’s it. Feel free to include your Instagram feed or anything else you want, but ideally, unless you are product-based, you can use different sections, but if you’re service-based, just make it that.
Enjoy your time creating your newsletter. Use the space. Add bold text for the critical points. Use italics for the by the way kind of voice. Make use of all the beautiful features that you have with Flodesk. Use an image if that helps make the message come across better. Use a gif if that’s the voice you usually use.
That is my how to make a newsletter to help grow your business. Have fun with it! Create space, make it big enough, use the structure, and you’ll have a fantastic newsletter.
Let me know if you have any questions! Contact me through Flodesk or Christinemeansbusiness.com.
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